Building a Brand Worth Trusting
Recently, I learned that consumers trust individuals and companies with blogs as much as they trust New York Times best-selling authors. This sounded crazy to me until I went window shopping. Let me clarify, I went shopping for windows.
The first company we interviewed had connected with us via a solicitation phone call. I thought, why not, and scheduled an interview. The sales pitch was high-pressure. Buy now to receive my discount; I can stay in your kitchen until you decide. But once I’m gone, the discount vanishes. For. Ever.
We sent him and his windows packing.
We decided to interview additional companies. I investigated websites and found a local company with a blog. One article suggested that if a deal magically walks out the door with the sales rep, it’s not a good deal. I immediately scheduled an appointment with them.
Creating a blog that helps current and potential customers learn more about you, your business, and your values is key to winning trust and loyalty. In a Forbes article about trust, building a quality blog shows your authenticity and authority, both of which help establish you as a trustworthy brand.
Today, more than ever, people equate brands with executives. We can’t think of Facebook without picturing Mark Zuckerberg or Virgin without Richard Branson. In a recent survey by Brand Builders Group, 74% of people are more likely to trust a company whose leaders have a personal brand which means more sales and more referrals.
If you are an entrepreneur, small business, or executive, you are probably the "face" of your company. Enhancing your personal brand is easy with a blog. It takes time to establish yourself as an expert, but with consistency, you will help elevate your company’s profile simply by adding quality information to the collective digital conversation.
Blogging does not need to be complicated, and you don’t need an MFA in Creative Writing to write a great blog. You can post lists, quotes, or a review of your favorite inspirational book with a picture on the cover. It’s all about audience building. Connect with your audience by showcasing your knowledge as a subject matter expert.
Reading a blog inspired me to pick up the phone to schedule an appointment. This company earned my trust because of a blog article. I didn’t need to read the NYT bestselling version of window sales strategies…I only needed a 500-word blog.
Want to take it a step higher? Write your book, change the world.
You never get a second chance to make a first impression.
About the author: As the co-founder and Chief Storytelling Officer of Revel Coach, a career growth platform, Alison Nissen helps leaders perfect their business pitches and online presence through storytelling. Successful executives use key storytelling points to engage their audience and gain market share because they know good storytelling is the best form of marketing, recruiting, and fundraising. Write Your Book NOW! Mastermind enrolling now.
The Revel Coach™ Blog is provided for educational and informational purposes only and is not mental health, financial, business or legal advice. The information presented here is not intended to diagnose, treat, heal, cure or prevent any medical, mental or emotional condition. The information presented here is not a guarantee that you will obtain any results or earn any money using our content.
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